1. Use logos as provided — do not stretch, compress, or distort.
Altering the logo’s proportions compromises its clarity and professionalism. Stretching or compressing can make the logo appear unbalanced or pixelated, which diminishes brand recognition and can make materials look unprofessional.
2. Keep colors consistent — use the official district color palette.
Consistent use of the district’s colors creates a unified look across all materials, reinforcing brand recognition and professionalism. Deviating from the palette can make materials appear unofficial or unrelated. If you need to find our official colors, look below under "Okemos Public Schools Branding" and all color codes (Hex, Pantone, and CMYK) are provided.
3. Do not add embellishments or alterations to the Logo
The Okemos Public Schools logo, featuring our wolf mascot, must always remain in its original form without any additions or alterations. This means:
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No hats, accessories, or costumes added to the wolf or any part of the logo.
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No graphic effects such as sparkles, flames, shadows, or filters applied to the logo.
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No combining the logo with other images or icons that change its appearance.
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No modifying facial features, poses, or expressions of the wolf mascot.
Maintaining the logo’s original appearance ensures a strong, recognizable, and consistent brand identity. Alterations or embellishments can confuse our community, dilute the brand’s professionalism, and reduce the impact of our mascot as a symbol of school pride.
4. Respect accessibility standards.
Ensuring materials are accessible means all community members, including those with disabilities, can engage with our content. This includes legible fonts, sufficient contrast, and clear layouts, reflecting the district’s commitment to inclusivity. Another item to include in Alt Text when using our logos or photos in your publications (adding Alt Text with descriptors of these images helps the visually impaired understand what is on screen)
